In a world dominated by viral pop stars and top-of-the-chart hits, there’s a whole universe of talented musicians flying under the radar. These artists are making music that deserves more ears and more love. Here are five underrated artists that you should definitely check out in 2025.
1. Malcolm Todd
Malcolm Todd is an indie-pop artist whose songs are heartfelt and catchy. Tracks like Chest Pain (I Love) and Bleed show his ability to mix alternative R&B with indie vibes. He mixes songs that feel personal and relatable. He’s even opened for Omar Apollo on tour, proving he’s more than just a studio artist. If you miss Frank Ocean’s outgoing and upbeat style, then Malcolm Todd is a perfect start.
2. Sombr
Sombr is a 20-year-old indie-pop artist from New York City. He first went viral with top tracks like Back to Friends and Undressed. His music mixes emotional depth with experimental production, making it perfect for any occasion. My favorite time to listen to Sombr is late at night on the open road. Sombr’s music is relatable but like no other artist right now.
3. Alex Warren
Alex Warren is a rising pop artist whose lyrics and catchy hooks make him stand out. His song Ordinary was his first big hit and captures the highs and lows of everyday life. The song was a big hit mainly for its relatability for all ages. His fanbase is quickly growing, and surely he has big things ahead for him as only a 24-year-old.
4. Lucaa
Lucaa is an alternative pop artist whose breakout album, “Daiquiri,” has been a top hit. It is known for its high-energy and unique sound. His music is a blend of nostalgia and futurism, making him a standout voice for 2025. If you’re looking for something that can flip from vibey road trip anthem to party soundtrack, Daiquiri is the perfect starting point.
5. Victor Ray
Victor Ray is quickly becoming one of the most soulful new voices in the UK. He is known for his viral acoustic performances and heartfelt original vocals. Victor Ray proves that authenticity and raw talent still have a place in today’s music scene with favorites such as "Stay for a While” and “Comfortable”
These five artists aren’t just talented, they’re proof that some of the best music today isn’t always the biggest hits. They’re experimenting, creating, and telling stories that deserve to be heard. So next time you’re updating your playlist, give these underrated artists a listen; you might just find your new favorite. For 90.7 WPSR this has been Isaac Shoener.
