What Makes Radio Different?

In a world where music is just one tap away and playlists are built by algorithms, there’s something special, something electric, about turning on the radio and knowing there’s a real person behind the microphone. 

That’s what makes 90.7 WPSR so special, that’s what makes radio so special, the personality and humanity of it all. At 90.7 WPSR, we’re not just pressing play, where building moments, and getting you through your day. Whether you’re driving to school, work, having a late night study, hanging out with friends, or just need a reset after a long day, we're here with music, voices, and energy that can connect with everyone.

Streaming services can give you songs, sure, but they can’t laugh with you when something unexpected happens on air, or inject some personality in between listens. They can’t react in real time when a new track drops or when some breaking news comes hot off the press. 

Radio gives people that human connection that is ever so dwindling in a space where ai and streaming are slowly taking over.

Here at 90.7 WPSR every show and every segment is powered by students who care about what they’re playing and who is listening. We curate music not because an algorithm says it’ll trend, but because the music hits for everyone personally. Because it says something and because it feels right. When you tune in, you’re not just listening, you’re one with the moment as a whole.

One of the best things about 90.7 is the variety. From alternative and indie to hip-hop, pop, throwbacks, and even some hidden gems. Our rotation keeps things fresh and unique, so there’s truly something for everyone. You might discover your new favorite artist. You might discover a song you forgot you loved, maybe even hear something completely unexpected and it becomes your next favorite song. That’s the magic that comes with radio and I believe it can never ever really be replaced. Whether it’s a chill late night or upbeat afternoon energy boost, 90.7  can always set the vibe.

90.7 isn’t just about the music, it’s about what’s happening. We spotlight school events, community news, and creative projects. The station is a platform where ideas and voices always matter. Being part of 90.7 WPSR means learning how media works behind the scenes. From production and editing to hosting and underwriting. It’s a hands-on experience that builds confidence, creativity, and communication skills that go way beyond the studio as well. For listeners, that means authenticity and true personality. You’re hearing people who are passionate, growing, experimenting, and learning, bringing their full personality to the mic. 

Music shapes memories, and builds special moments for us all.Think about it, certain songs can instantly take you back to a specific time, season, or feeling. Years from now you could hear and track and think back to when you discovered it on 90.7 and that’s exactly what we’re building here. Not just music, not just shows, but memories. So next time you’re scrolling endlessly trying to find something to listen to, maybe something different. Remember 90.7 WPSR.